I'm all about the small independent businesses found online these days. Or the 'Instagram kids shops' as they are often more casually referred to! I shopped at few for Lily, pre Archer, but my love for them really started after Archer was born and I struggled to find any boys clothing on the high street that impressed me.
The shops I found via social media, mainly Instagram, solved that problem for me and I more or less haven't looked back since. I've found that the clothing designs from these smaller businesses are so much more vibrant, unique and thought through. There's a lot less gender stereotyping within the clothes themselves, baby blues for boys and pink for girls etc and more often than not the collections are entirely unisex which I appreciate (especially as someone who was team yellow throughout her pregnancy).
Lastly, these shops are more often than not run by work at home mothers and in my opinion who better? They know their target audience to a T.
As I am a serial shopper I thought I would start a new blog series showing off my favourite collections. A lookbook series if you like, with Archer as my blissfully un-aware model (seriously he's so used to me snapping away at him with my camera that he doesn't even bat an eyelid anymore ha ha)
& who better to start with than Another Fox.
